Privacy policy

Last updated: October 20, 2026

PRIVACY POLICY

Last updated: September 2026

At The JWLRS, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how MILIA FZE, trading as The JWLRS (“The JWLRS”, “we”, “us” or “our”), collects, uses, stores and shares your personal information when you visit or make a purchase from www.thejwlrs.com (the “Website”), contact us, create an account, subscribe to our communications or otherwise interact with us.

By using our Website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with The Jwlrs, we may collect the following categories of personal information:

Contact information, including your name, email address, telephone number, billing address and delivery address.

Order information, including the products you purchase, order history, transaction details, returns, exchanges and delivery information.

Payment information, such as payment method and transaction information. Complete payment card details may be processed directly by our payment service providers rather than stored by The Jwlrs.

Account information, including login details, preferences and information associated with your customer account.

Communications, including emails, customer service requests, WhatsApp messages, reviews, feedback and other communications you send to us.

Marketing information, including your marketing preferences and interactions with our emails, advertisements or promotional communications.

Technical and usage information, including your IP address, browser type, device information, operating system, Website activity, pages viewed, referring URLs and information collected through cookies and similar technologies.

2. HOW WE COLLECT YOUR INFORMATION

We may collect personal information:

  • directly from you when you place an order, create an account, contact us or subscribe to our communications;
  • automatically when you browse or interact with our Website through cookies and similar technologies;
  • from service providers that help us operate our Website and fulfil orders; and
  • from advertising, analytics and social media platforms where permitted by applicable law and your settings with those services.

3. HOW WE USE YOUR INFORMATION

We may use your personal information to:

  • process, confirm and fulfil your orders;
  • arrange delivery and manage returns or exchanges;
  • process payments and refunds;
  • create and manage your customer account;
  • communicate with you regarding your orders;
  • respond to questions and customer service requests;
  • detect and prevent fraud, unauthorized transactions and other security risks;
  • maintain and improve our Website, products and customer experience;
  • understand how customers interact with our Website;
  • provide personalized content or advertising where permitted;
  • send marketing communications where you have consented or where otherwise permitted by applicable law;
  • maintain appropriate business, accounting and transaction records; and
  • comply with our legal and regulatory obligations.

We only process personal information where there is an appropriate legal basis for doing so under applicable law.

4. MARKETING COMMUNICATIONS

If you choose to subscribe to our newsletter or other marketing communications, we may send you information about new arrivals, designers, collections, events, promotions and other news from The Jwlrs.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending you non-promotional communications relating to your orders, account or customer service requests.

5. COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies to operate and improve our Website, understand Website usage, remember your preferences and, where applicable, provide personalized content and advertising.

These technologies may collect information about your device, browsing activity and interaction with the Website.

Some cookies are necessary for the Website to function, while others may be used for analytics, personalization or advertising.

Where required by applicable law, we will request your consent before using non-essential cookies.

You can manage your cookie preferences through our cookie banner or your browser settings. Disabling certain cookies may affect some Website functionality.

6. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business and provide our services, including:

  • our e-commerce and Website service providers;
  • payment processors;
  • delivery, courier and logistics providers;
  • customer service and communication platforms;
  • email and marketing service providers;
  • analytics and advertising providers;
  • IT, cloud hosting and security providers;
  • professional advisers, including accountants, auditors and legal advisers; and
  • government, regulatory or law enforcement authorities where required by law.

These parties may process personal information only as necessary to provide their services or in accordance with their own applicable legal obligations.

We may also disclose personal information in connection with a merger, acquisition, restructuring, sale of assets or similar corporate transaction, subject to applicable law.

7. SHOPIFY

Our online store may be hosted and operated using Shopify.

Shopify may process certain personal information when you browse our Website, create an account or make a purchase in order to provide its e-commerce services.

Shopify's processing of personal information is governed by its applicable privacy practices and agreements with merchants.

Other third-party applications integrated with our Shopify store may also process information where necessary to provide their services.

8. PAYMENT INFORMATION

Payments made through the Website may be processed by third-party payment providers.

Your payment information may therefore be transmitted directly to the relevant payment provider and processed in accordance with its privacy and security practices.

The JWLRS does not necessarily receive or store your complete credit or debit card details.

9. INTERNATIONAL DATA TRANSFERS

Some of our service providers may operate or store information outside the United Arab Emirates.

As a result, your personal information may be transferred to, stored in or processed in countries outside the UAE.

Where personal information is transferred internationally, we take appropriate steps to ensure that such transfers are made in accordance with applicable UAE data protection requirements and that appropriate safeguards are used where required.

10. DATA SECURITY

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no online service or method of electronic transmission or storage can be guaranteed to be completely secure.

You are responsible for keeping any account password or login credentials confidential.

11. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, provide customer service, maintain business and transaction records, resolve disputes and comply with legal, tax, accounting and regulatory obligations.

Retention periods may vary depending on the type of information and the purpose for which it is processed.

When personal information is no longer required, we will delete, anonymize or otherwise securely dispose of it where appropriate and subject to applicable legal requirements.

12. YOUR PRIVACY RIGHTS

Subject to applicable UAE law and certain legal limitations, you may have rights regarding your personal information, including the right to:

  • obtain information about how your personal information is processed;
  • request access to certain personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of your personal information in certain circumstances;
  • request restriction or cessation of certain processing;
  • object to certain automated processing decisions where applicable;
  • request transfer of your personal information where applicable; and
  • withdraw consent where our processing is based on your consent.

To exercise a privacy right, please contact us at customercare@thejwlrs.com

We may need to verify your identity before processing your request.

Certain information may need to be retained despite a deletion request where we are legally required or otherwise permitted to retain it.

13. CHILDREN'S PRIVACY

The Website is not intended to collect personal information from children without appropriate authorization.

If you believe that a child has provided personal information to us in circumstances where appropriate consent or authorization was required, please contact us so that we can review the matter.

14. THIRD-PARTY WEBSITES

Our Website may contain links to websites, social media platforms or services operated by third parties.

We are not responsible for the privacy practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, Website, services or applicable legal requirements.

The latest version will be published on this page with the updated “Last updated” date.

16. CONTACT US

If you have questions about this Privacy Policy, how we handle your personal information or wish to exercise your privacy rights, please contact:

The Jwlrs
Operated by MILIA FZE
United Arab Emirates

Email: customercare@thejwlrs.com
Website: www.thejwlrs.com